Soft2Bet Announces Multiyear Sports Betting Partnership with CFL
The ToonieBet partnership is the latest development in Soft2Bet’s expansion into the Ontario iGaming market.
In a multiyear agreement, ToonieBet has been named an official sports betting partner and online casino partner of the Canadian Football League (CFL).
Key Highlights of the Partnership
- ToonieBet will offer exclusive branded online casino experiences.
- The partnership will see ToonieBet promote CFL in-game betting markets and futures on its platform.
- The company will also offer gaming experiences that access official CFL data and statistics to improve the ToonieBet sportsbook offering.
According to CFT Chief Revenue Officer Tyler Keenan, “Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options, and unique activations, to better serve the future of fandom.”
The Partnership’s Benefits
- Exclusive branded online casino experiences.
- In-game betting markets and futures on ToonieBet’s platform.
- Gaming experiences with access to official CFL data and statistics.
Soft2Bet has been making aggressive moves into the Ontario iGaming market, including a partnership with the NHL’s Ottawa Senators in April. The company’s ToonieBet sportsbook was launched on the Apple App Store and Google Play Store in May.
“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario,” said ToonieBet’s Canadian Country Manager Steve Spindler. “Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play.”
The Impact of the Partnership
- Gaming experiences with access to official CFL data and statistics.
- In-game betting markets and futures on ToonieBet’s platform.
“We are proud to partner with the CFL and its local teams,” said Soft2Bet Chief Business Development Officer Martin Collins. “This partnership goes beyond visibility. It’s about building relevance and establishing a real connection with fans. Aligning with one of Canada’s most trusted leagues allows us to strengthen our bond with Ontarians and deliver a best-in-class sports betting and gaming experience through ToonieBet.”
Conclusion
In conclusion, the partnership between Soft2Bet’s ToonieBet and the CFL will provide fans in Ontario with enhanced gaming experiences. With access to official CFL data and statistics, ToonieBet is poised to become a leading player in the Canadian iGaming market.