Casino Queen Marquette Will Rebrand to Bally’s With Opening of Brick-and-Mortar Facility
Casino Queen Marquette is on the verge of a $21 million inland move, transforming the longtime Iowa riverboat into a land-based casino that will be known as Bally’s Marquette once it opens in early 2026. The new facility will feature renovated restaurants, valet services, and an expanded gaming area.
The Casino Queen Marquette has undergone several name changes over the years, with its most recent identity being adopted in 2017 when it was acquired by The Queen Casino & Entertainment. Before that, the casino was known as the Isle of Capri Marquette from 2000 to 2008 and previously as the Lady Luck from 2000 to 2017.
The $21 million Bally’s investment includes renovating the longstanding dockside brick-and-mortar structure that has housed the riverboat’s restaurants, valet, bar, and concert space. The iconic pink elephant mascot will remain a part of the casino’s branding.
In an effort to generate more gaming revenue at its Marquette business, Bally’s is betting on the new facility. However, the rebranding comes as only two riverboats in Iowa will remain after the Casino Queen Marquette transitions to its new identity.
The new Bally’s Marquette is expected to offer a more dynamic and accessible entertainment experience for its guests. “We’re proud to honor Casino Queen Marquette’s deep-rooted connection to the community while ushering in an exciting new era as Bally’s Marquette,” said Robin Corbeil, general manager of Casino Queen Marquette.
Bally’s Marquette is set to open in early 2026 and will be one of the company’s most prominent gaming destinations in Iowa. With a total gaming area of 17K square feet, the casino will feature over 400 slot machines and a handful of live dealer and electronic table games.
The new facility will also include renovated restaurants, valet services, and an expanded gaming area, making it more comfortable and dynamic than ever before. The pink elephant mascot will remain a part of the casino’s branding.
In related news, Bally’s has announced that its Belle of Baton Rouge property in Louisiana will be rebranded to Bally’s Baton Rouge once the new facility opens. This marks the second casino rebranding by the company since it completed its $4.6 billion acquisition of Bally’s last year.
Stay tuned for more updates on the new Bally’s Marquette and its upcoming opening in early 2026.
Key Facts About Casino Queen Marquette
• The casino was originally opened in December 1994 as the Miss Marquette.
• It was rebranded by Isle of Capri Casinos in 2000 to Isle of Capri Marquette.
• In 2008, it was renamed Lady Luck and remained under that identity until it was sold in March 2017 to The Queen Casino & Entertainment.
• The casino was acquired by Standard General in 2023 as part of its $4.6 billion acquisition of Bally’s.
• The new Bally’s Marquette is expected to open in early 2026 and will feature over 400 slot machines and a handful of live dealer and electronic table games.
• The casino has undergone several renovations, including a recent $21 million investment by Bally’s.
Why the Rebranding Matters
The rebranding of Casino Queen Marquette to Bally’s Marquette marks an exciting new era for the gaming industry in Iowa. With its new facility expected to open in early 2026, Bally’s is confident that it will generate more gaming revenue and provide a more dynamic entertainment experience for its guests.
The rebranding also reflects Bally’s efforts to unify its casino operations under one brand. The company has announced several rebrands since completing its acquisition of Bally’s last year, including the Belle of Baton Rouge property in Louisiana.
As the gaming industry continues to evolve, it will be exciting to see how Bally’s Marquette and other casinos adapt to changing market trends and consumer preferences.
Conclusion
The rebranding of Casino Queen Marquette to Bally’s Marquette is a significant development in the gaming industry. With its new facility expected to open in early 2026, Bally’s is confident that it will generate more gaming revenue and provide a more dynamic entertainment experience for its guests.
As the only two riverboats remaining in Iowa after the Casino Queen Marquette transitions to its new identity, the rebranding marks an exciting new era for the gaming industry. With its rich history and deep-rooted connection to the community, Bally’s Marquette is poised to become one of the company’s most prominent gaming destinations in the state.
Stay tuned for more updates on the new Bally’s Marquette and its upcoming opening in early 2026.
