Get ready as the Vodacom Durban July 2018 theme is officially announced! “It Is Time” is the exciting central theme for all fashion lovers on South Africa’s iconic race day. Don’t miss the annual poem released to herald the theme below.
Mark your calendars! The Vodacom Durban July is set for Saturday, 7th July 2018! Check out the current ante-post betting here!
Vodacom Durban July 2018 – Theme Poem
It Is Time
… Years of planning
… Months of preparation
… Weeks of sharpening
… Days of fine tuning
… Hours of tension
… Minutes of anguish
… Seconds of panic
… a race against time!
A hundred and twenty-two years,
To This extraordinary day.
An occasion for celebration,
Camaraderie and play.
A national hero,
The winner will be.
A champion forever,
An equine V I P.
The fashion is timeless,
Explore a watch face.
Understated or classic,
Or detailed like lace.
The buzz of excitement,
You might ask why!
Twenty past four,
First Saturday of July.
Africa’s Greatest Horseracing Event
The Vodacom Durban July.
– Advert and poem supplied by Gold Circle
VDJ Theme Inspiration
After months of anticipation, the thrilling theme for the 2018 Vodacom Durban July – “It Is Time” – has been met with warm acclaim across racing, fashion, and social circles.
Gold Circle’s Event Marketing Manager Ken Tweddell explains, “Every aspect of race day is entwined with the concept of time – from selecting the perfect stallion for a mare, preparing the yearling for sales, to that crucial two minutes of the ultimate race, the Vodacom Durban July.”
He continues, “It’s years of dedication focused on moments that last just over two minutes.”
The theme captures the thrill of a thoroughbred’s victory and invites fashionistas and designers to create timeless, watch-inspired designs for race day.
Fashion Programme Director Tiffany Prior shares her passion for the theme: “Time means so much for designers – from planning and preparation to that last-minute rush. The words that come to mind are timeless, understated, and classic. Whatever your design, make sure it’s fitting for race day and endures just like the world’s greatest fashions.”
Since the new millennium, the VDJ theme has become a vital spark for igniting interest in this spectacular event, embraced by thousands at Greyville Racecourse and countless more hosting celebrations nationwide.
What was once a simple phrase is now a rich poetic inspiration for fashion, hospitality, and racegoers alike.
